Safaricom (NSE: SCOM) has today announced the launch of Daima, a service which enables customers to keep their lines active for a period of 6 months up to 2 years without further topping up.
The service seeks to address the challenge of inactive lines for customers who may be travelling or living abroad for long periods, are away at school, are away at police and army training, have a change of ownership of line situation due to loss of a loved one, for car tracking service or have multiple lines that they wish to keep active.
According to the country’s telecommunication regulations, a customer needs to have used a provider’s service within the previous 90 days to be considered as active. Telecommunication operators are required to reissue inactive customer lines.
“We are yet again innovating around our customers’ needs by introducing solutions such as Daima that are modelled around the lifestyles of our customers. The Daima service empowers customers such as those working abroad, those in learning institutions, those going away for extended periods, or those with multiple lines to keep their lines active and remain affordably connected for an extended period of between 6 and 24 months without the need to frequently top up,” said Peter Ndegwa, CEO – Safaricom PLC.
Daima will offer three packages starting from KSh. 200 for 6 months, KSh. 500 for 1 year, and KSh. 1,000 for 2 years.
Each option will provide 20 minutes calling time and 20 SMS across all networks every month.
Customers can access Daima by dialing *100*4# and selecting the Daima option and through the MySafaricom App in coming weeks.