Safaricom’s M-PESA super app has surpassed three million users

Safaricom’s M-PESA super app has surpassed three million users up from 1.2 million in April 2023. Safaricom revealed this on Thursday last week while announcing two new additional services two the app.

According to Safaricom’s latest financial year to April 2023, the Super App processed 489 million transactions with a value of KSh. 1.3 trillion.

The telco launched the app in June 2021 for customers and its M-PESA for Business App. With the new M-PESA Super App, Safaricom basically brought front-end insights on customer spending, direct access to statements, and much more into one single app. The app also comes with a number of interesting features including “Offline Mode” and “Mini Apps”.

With Mini-Apps, Safaricom has made it easy for customers and businesses to complete day-to-day and occasional tasks within the M-PESA Super App and M-PESA for Business App. This includes deliveries, ticket booking, shopping, licence applications, insurance, and more from hundreds of businesses, government agencies, utilities, and other firms. Currently, 60 firms are providing their services through apps hosted on the app.

New Features

Safaricom has now partnered with East African Breweries PLC and Vivo to launch The Bar and Shell apps on the M-PESA Super App.

EABL’s The Bar app will enable customers to shop for drinks with free delivery or book for a bar setup for parties and make payments through the M-PESA App.

Vivo will provide customers who fuel at Shell outlets with a loyalty app automatically linked to their M-PESA accounts. This means that when a customer fuels and pays with M-PESA, they will receive points to the app based on the payment made through their M-PESA Account. The points can be redeemed for select items and services at Shell outlets.

“We are excited to welcome East African Breweries and Vivo as partners on the M-PESA Super App. The Bar and Shell apps will provide the more than 3 million customers on the app with the increased convenience of shopping online coupled with free deliveries and more value when fuelling at Shell outlets.” said Peter Ndegwa, CEO – Safaricom.

”These partnerships are part of our goal to enable our customers to do more through the M-PESA Super App by connecting them digitally to the different businesses and services on our platform.”

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