South African retailer Woolworths partners with tech firm First Insight to boost operations

Woolworths, one of South Africa’s largest retailers, has partnered with First Insight, Inc., the world’s technology company transforming how retailers and brands make product investment, pricing, and marketing decisions, for its Next-Gen Retail Tech Platform

Woolworths announced that it will use First Insight to gather zero-party, Voice of Customer data and operationalize product testing for faster and better merchandising decisions in their Womenswear division. This new strategic alignment will empower Woolworths with actionable insights to guide their product investment, pricing, and marketing decisions.

“We are excited to be a global partner of Woolworths to help them leverage insights with the goal of serving their customers better,” said Greg Petro, CEO, First Insight. “Our proven data gives retailers and brands the insight and competitive advantage they need to offer their consumer better assortments at the right price.”

First Insight uses online social engagement tools to gather real-time customer preference, pricing, and sentiment data on potential product offerings. The information is filtered through First Insight’s proprietary analytic models to determine which products present the greatest risk and opportunity.

“We are excited about our partnership with First Insight as their research and data will provide us with valuable insights, to better service our customer needs through a more targeted merchandise selection,” said Roxanne Gillan, Woolworths’ General Manager, Business Development & Innovation.

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