Tappi, a leading digital commerce startup, has joined forces with Safaricom PLC to empower Kenya’s huge network of micro, small, and medium enterprises (MSMEs). The collaboration aims to boost the online presence of these businesses, providing them with the tools they need to thrive in the digital age.
Expanding Online Footprint
With over 650,000 MSMEs already using M-Pesa, the partnership offers a significant opportunity to expand their reach and increase online visibility. By leveraging Tappi’s digital services, these businesses can enhance their credibility and attract more customers.
Key Benefits for MSMEs:
- Free Webpage: MSMEs will be able to create a professional online presence at no cost, helping them showcase their products and services to a wider audience.
- SMS/WhatsApp Review Integration: Businesses can easily collect and manage customer reviews through SMS or WhatsApp, building trust and credibility.
- Bulk SMS Marketing Credits: At a subsidised rate of KSh 1,350, MSMEs can utilise bulk SMS marketing to reach potential customers and promote their offerings.
- M-PESA Ratiba: This automated payment solution streamlines the process of managing recurring payments, making it easier for businesses to collect payments from customers.
A Win-Win Collaboration
The partnership between Tappi and Safaricom is a win-win for both parties. MSMEs benefit from access to affordable digital tools, while Safaricom strengthens its position as a leading provider of digital financial services.
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A Proven Track Record
Since its launch in 2019, Tappi has demonstrated its effectiveness in supporting African MSMEs. The platform has facilitated digital services for over 105,000 businesses, processed $3.4 million in consumer transactions, and achieved a remarkable 90% retention rate.
With a payback period of just 1.5 months, Tappi’s solutions have proven to be valuable assets for businesses across the continent.Safaricom remains one of the most prominent telecommunications companies in Africa, with its presence spanning beyond Safaricom Kenya to its growing operations in Safaricom Ethiopia.
For users looking to manage their accounts more efficiently, the Safaricom app offers a range of services, from checking balances to purchasing data bundles.
Customers can also reach Safaricom customer care for any enquiries or assistance. As technology advances, Safaricom has embraced innovation with services like the Safaricom eSIM, catering to modern device needs.
Additionally, for those interested in investments, the Safaricom share price continues to be a key metric watched by many in the stock market.
Addressing Critical Challenges
African MSMEs play a vital role in the continent’s economy, contributing up to 40% of GDP. However, these businesses often face significant challenges, including limited access to finance, inadequate infrastructure, and a lack of digital skills. Tappi and M-Pesa’s partnership aims to address these issues and create a more level playing field for African MSMEs.
Targeting 300,000 M-Pesa Users
The collaboration will initially focus on reaching at least 300,000 users of the M-Pesa for Business App. This will provide these businesses with access to Tappi’s digital tools, including online stores, payment gateways, and marketing services.
By leveraging the huge reach of M-Pesa, Tappi can connect MSMEs with a wider customer base and help them expand their online presence.
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Bridging the Digital Divide
Tappi’s CEO, Kenfield Griffith, highlighted the importance of this partnership in helping local entrepreneurs thrive in the digital age. By providing MSMEs with the tools and resources they need to succeed online, Tappi is contributing to bridging the digital divide in Africa.
This aligns with the company’s broader mission to unlock the potential of Africa’s MSMEs and tap into the massive $20 billion market opportunity.
A Bright Future for African MSMEs
The partnership between Tappi and M-Pesa represents a significant step forward in empowering African MSMEs. By combining Tappi’s innovative digital solutions with M-Pesa’s extensive reach, the two companies are creating a powerful platform for business growth and economic development.
As more MSMEs adopt these tools and services, we can expect to see a positive impact on the continent’s economy and the lives of millions of entrepreneurs.