Jumia Kenya, a leading e-commerce platform, is embarking on a significant shift towards electric vehicles (EVs) for its delivery operations.

The company plans to electrify one-third of its delivery fleet within the next six months, a strategic move aimed at reducing logistics costs and potentially lowering consumer prices.

CEO Vinod Goel revealed that this transition could lead to a substantial cost reduction of 30-40% in logistics. These savings are expected to be passed on to consumers, with potential price cuts of up to 3% on goods purchased through the Jumia platform.

This initiative underscores the company’s commitment to both environmental sustainability and improved operational efficiency.

Expanding Reach and Sustainability

Jumia’s decision to electrify its fleet comes along with a surge in demand from beyond Nairobi. The company has witnessed a threefold increase in orders from rural Kenya and other towns across the country.

To cater to this growing customer base, Jumia has established 80 new pickup locations outside the capital, bringing its total to over 200 across 300 Kenyan towns.

This expansion is further fuelled by the company’s plan to add 100 more pickup locations this year. The integration of EVs into this expanding network is expected to enhance operational efficiency and reduce the environmental impact of Jumia’s delivery operations.

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Kenya’s EV Growth

Kenya has seen a significant surge in EV adoption in recent years. At the start of 2024, the country boasted 4,193 EVs, representing a remarkable 295.9% increase from December 2023. This growing EV ecosystem provides a conducive environment for Jumia’s transition to electric vehicles.

Unlocking the Best Deals

The Jumia app has become increasingly popular for online shopping, especially with the ease of accessing Jumia Kenya. To start shopping, users can simply go to the Jumia Kenya login page, where they can sign in and explore a wide variety of Jumia products.

For those looking to make an informed purchase, the Jumia login provides easy access to personalised recommendations, including Jumia products and prices Kenya.

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Shoppers can find everything from clothing to electronics, with Jumia Phones being one of the top categories. During special events like Jumia Black Friday, shoppers can enjoy even bigger discounts on their favourite items.

Pioneering Sustainable E-commerce

Jumia’s initiative to electrify its delivery fleet sets a positive precedent for the e-commerce industry in Kenya and across Africa.

By embracing sustainable practices and prioritising cost-effectiveness, Jumia is demonstrating a commitment to both environmental responsibility and consumer welfare.

This move not only positions Jumia as a leader in sustainable e-commerce but also contributes to a greener and more efficient transportation sector in Kenya.