Africa Digest News

Tired of paper tickets, aimless wandering, and missing out on mall deals?
Mallpass, the newly launched app by Admyt solves all that, blending seamless parking, smart navigation, and loyalty rewards into one connected retail experience.

This isn’t a futuristic dream; it’s the reality brought to life by Admyt, South Africa’s ticketless parking pioneer, with its acquisition of SHôPING, now rebranded as Mallpass.

Launched on July 28, 2025, Mallpass merges seamless parking with immersive shopping, aiming to make malls exciting again.

Led by Jacquilene de Vries, Mallpass’s new CEO, the platform is set for a nationwide rollout, with Mall of Africa as its innovation hub for testing and refining features.

Admyt: Pioneering Ticketless Parking Since 2016

Founded in 2015 by Jordan Wainer and launched in 2016, Admyt has redefined parking with its License Plate Recognition (LPR) technology.

Serving 280,000 registered vehicles across 82 sites in South Africa and Poland, Admyt processes 4 million parking events annually, covering 30,000 parking bays and 175 lanes at top malls like Sandton City, Mall of Africa, and Cradlestone Mall.

Its eco-friendly approach has saved over 15 million paper tickets yearly, making parking cashless, touchless, and hassle-free.

READ ALSO:Can Bitcoin Really Compete with M-Pesa Now?

Admyt’s Parking Perks

• Frictionless Access: LPR cameras automatically recognise registered vehicles, eliminating tickets.
• Flexible Payments: Pay via credit card or prepaid wallet with a minimal R1 fee per transaction.
• Eco-Conscious: Reduces paper waste, aligning with sustainability goals.
• Wide Coverage: Available at major hubs like V&A Waterfront and Canal Walk.

Why Mallpass Could Make Malls Cool Again

Mallpass isn’t just a parking app; it’s a reimagined retail experience designed to bring excitement back to malls.

By integrating parking, navigation, and personalised shopping, Mallpass creates a seamless journey that keeps shoppers coming back. Here’s what makes it stand out:

Core Features of Mallpass

1. Digital Vouchers & Promotions: Unlock tailored deals based on your shopping habits.
2. Loyalty Rewards: Earn and redeem points at participating stores for a rewarding experience.
3. In-Mall Navigation: Find stores, parking, or amenities with ease using interactive maps.
4. Real-Time Updates: Stay in the loop with live mall events and promotions.
5. Integrated Parking: Manage parking effortlessly with Admyt’s LPR technology.

Benefits for All

• Shoppers: Save time with seamless parking and personalised rewards, making mall visits fun and efficient.
• Retailers: Gain data-driven insights into consumer behaviour for targeted marketing.
• Landlords: Boost foot traffic, dwell times, and revenue through enhanced shopper engagement.

Why This Matters for South African Retail

Malls have long been social and commercial hubs, but competition from e-commerce and changing consumer habits have challenged their relevance.

Mallpass tackles this by blending digital convenience with the physical appeal of in-person shopping. With 10 million monthly license plate reads and a presence in seven of South Africa’s top 10 malls, Admyt is uniquely positioned to lead this transformation.

The acquisition is backed by REdimension Capital, a proptech-focused fund, and Lynton Peters, former CEO of OneCart, whose expertise in digital retail strengthens Mallpass’s vision.

Michael Clampett from Attacq noted, “We’re thrilled to see SHôPING evolve into Mallpass under Admyt’s innovative leadership.”

Overcoming Challenges

While Mallpass is promising, user feedback on Admyt’s existing platform highlights areas for improvement:

• App Stability: Occasional logouts or QR code scanning issues.
• LPR Reliability: Inconsistent performance at some locations like Sandton City.
• Usage Limits: Restrictions like three-vehicle caps or single-card billing.

Admyt has introduced a QR code fallback for LPR failures and is actively enhancing Mallpass to address these pain points, ensuring a smoother experience.

READ ALSO:Is Pick n Pay About to Change How South Africans Use Mobile?

The Vision: A New Era for Malls

Mallpass aims to make malls vibrant, connected spaces again. Admyt’s plans include:

• Nationwide Expansion: Rolling out Mallpass to major South African shopping centres.
• Feature Enhancements: Adding advanced loyalty integrations and landlord analytics.
• Global Ambitions: Building on its Poland operations to explore new markets.

With its tech-driven approach, Mallpass could redefine malls as dynamic, digitally enhanced destinations that blend convenience, personalisation, and community.

How to Experience Mallpass

Ready to make mall visits exciting again? Here’s how to get started:

1. Download the Admyt App: Available on iOS or Android.
2. Use Promo Code MOAPark: Enjoy free parking at Mall of Africa until October 31, 2025.
3. Explore Mallpass Features: Access deals, navigation, and rewards at participating malls.

Visit admyt.com for more details and updates on the nationwide rollout.

Share your thoughts in the comments and let us know if this app could make malls your go-to destination again!

Ronnie Paul is a seasoned writer and analyst with a prolific portfolio of over 1,000 published articles, specialising in fintech, cryptocurrency, climate change, and digital finance at Africa Digest News.