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Ziidi Trader makes it easy for beginners to invest in NSE-listed shares directly via M-PESA with no personal CDS account needed.

For long-term investors (5+ years horizon), focus on liquid blue-chip stocks with strong fundamentals, consistent dividends, resilient business models, and growth potential in Kenya’s economy (telecom, banking, consumer staples).

Important Disclaimer: This is not financial advice. Stock prices fluctuate, past performance does not guarantee future results, and you can lose money. Always do your own research, consider your risk tolerance, and consult a licensed advisor. Data reflects market conditions as of mid-February 2026.

Top 6 Long-Term Picks on Ziidi Trader Right Now

1. Safaricom (SCOM) – The Anchor Holding
   • Market leader in telecom & M-PESA (fintech ecosystem).
   • Reliable dividends (historically 5–8% yield).
   • Strong growth from Ethiopia expansion, AI/fintech initiatives.
   • Highly liquid on NSE and Ziidi Trader: an ideal first buy.
2. Equity Group Holdings (EQTY) – Regional Banking Powerhouse
   • Strong retail banking across East Africa.
   • Consistent profitability and dividend payer.
   • Benefits from digital banking and regional expansion.
   • Analysts frequently rate as a Buy for 2026+.
3. KCB Group (KCB) – Largest Bank by Balance Sheet
   • Dominant in corporate & retail lending.
   • Attractive dividend yield and solid capital position.
   • Well-positioned for economic recovery and interest rate environment.
4. Co-operative Bank (COOP) – Stable Retail & SME Focus
   • Strong deposit base from co-operative network.
   • Consistent dividends and conservative lending.
   • Resilient through economic cycles.
5. East African Breweries (EABL) – Defensive Consumer Staple
   • Market leader in beer & spirits.
   • Steady cash flows and regular dividends.
   • Benefits from urbanisation and premiumisation trends.
6. BAT Kenya (BAT) – High Dividend Yield Play
   • One of the highest dividend yields on the NSE (often in the 8–12% range).
   • Stable cash generator despite regulatory pressures.
   • Suitable for income-focused long-term portfolios.

Why These Stocks Suit Long-Term Ziidi Trader Investors

• High liquidity → Easy to buy/sell small quantities (even 1 share) on Ziidi Trader.
• Proven dividend payers → Income even if share price is flat.
• Resilient business models → Less vulnerable to short-term economic shocks.
• Reasonable valuations in early 2026 after market recovery.

READ ALSO:How Ziidi Trader Enables Share Investment Without an Individual CDS Account

Quick Comparison Table (Approximate as of mid-Feb 2026)

Suggested Beginner Portfolio on Ziidi Trader

• 40% Safaricom
• 20% Equity or KCB
• 15% Co-operative Bank
• 15% EABL
• 10% BAT Kenya (for higher yield)

Rebalance once or twice a year and add regularly via M-PESA.

Final Tips for Ziidi Trader Long-Term Investors

• Start small (e.g., KSh 5,000–20,000) to learn the platform.
• Use market orders for simplicity when starting.
• Reinvest dividends automatically when possible.
• Ignore short-term noise; instead, focus on a 5–10 year horizon.
• Monitor via the M-PESA app’s portfolio section.

Ziidi Trader’s low barriers (no CDS account, 1.5% brokerage, no wallet fees) make it one of the easiest ways for Kenyans to start building long-term wealth on the NSE.

Always verify the latest prices and dividends directly in the Ziidi Trader section of your M-PESA app before buying. Happy investing!

Ronnie Paul is a seasoned writer and analyst with a prolific portfolio of over 1,000 published articles, specialising in fintech, cryptocurrency, climate change, and digital finance at Africa Digest News.