Safaricom’s M-PESA has continued its remarkable journey, reaching a significant milestone of 34 million subscribers in November 2023 and is set to celebrate its 18th anniversary in March 2025.

This achievement demonstrates the platform’s enduring popularity and its role in transforming the financial landscape of Kenya and beyond.

A Decade and a Half of Innovation

Launched in March 2007, M-PESA has evolved from a simple mobile money service to a comprehensive financial platform. Today, it offers a wide range of services, including:

• Payments: Send and receive money instantly.
• Savings: Save money securely and earn interest through platforms like M-Shwari.
• Investments: Invest in various financial products like the Ziddi Money Market Fund.
• Insurance: Protect yourself and your loved ones.
• Credit: Access affordable credit
• Wealth Management: Grow your wealth with expert guidance.

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Driving Financial Inclusion

M-PESA’s impact on financial inclusion has been deep. By providing access to financial services to millions of unbanked and underbanked individuals, M-PESA has empowered people to improve their lives.

Recent Innovations

Under the leadership of CEO Dr. Peter Ndegwa, M-PESA continues to innovate and introduce new services. One of the latest innovations is M-PESA Ratiba, a mobile money standing order solution that has gained significant traction, with over 1 million opt-ins in its first month.

A Vibrant Developer Ecosystem

M-PESA’s Daraja API platform has created a thriving developer community of over 90,000, enabling the creation of numerous innovative applications and services. With over 40,000 integrations, Daraja has become a powerful tool for driving digital innovation in Africa.

Celebrating a Silver Jubilee

As Safaricom approaches its 25th anniversary, the company is celebrating its journey with initiatives like the Sambaza Furaha na Safaricom Caravan.

This nationwide tour aims to engage with customers and communities, showcasing the latest products and services and celebrating the company’s impact on Kenyan society.

M-PESA’s continued success is a testament to its ability to adapt to changing times and meet the evolving needs of its customers. As the company enters its next phase of growth, it is on track to shape the future of digital finance in Africa and beyond.

A Vast Network, Empowering Millions

With a vast network of over 300,000 agents spread across Kenya, M-PESA has significantly contributed to the country’s financial inclusion. It has enabled millions of people, particularly those in rural areas, to access essential financial services.

Supporting Businesses, Large and Small

M-PESA has also played a crucial role in empowering businesses of all sizes. The platform supports over 1.5 million micro, small, medium, and large enterprises by providing efficient payment solutions.

A New Era of Financial Services

In a recent development, Safaricom acquired an insurance intermediary license, enabling it to offer comprehensive insurance solutions to its customers through the M-PESA platform. This strategic move further strengthens M-PESA’s position as a one-stop financial solution provider.

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Accessing and managing your mobile money with M-PESA has never been easier. To get started, simply perform your m-pesa login through the official M-PESA app, designed for seamless transactions.

Whether you’re in m-pesa kenya or one of the other m-pesa countries, the app ensures secure and efficient financial management. For a personalised experience, explore features under my m-pesa, tailored to your needs.

If you don’t already have the app, you can find the M-PESA app download on the official app stores or access the M-PESA App apk for alternative installations. Once set up, the m-pesa app login provides a gateway to convenient mobile money services anytime, anywhere.

A Bright Future

Dr. Peter Ndegwa, CEO of Safaricom, expressed pride in reaching the 34 million M-PESA customer milestone. He emphasised the company’s commitment to delivering innovative and secure financial services. As M-PESA continues to evolve, it is positioned to shape the future of African finance and beyond.