Pezesha, a leading embedded finance platform, and Dial Afrika, an innovative AI-powered customer service solution provider, have joined forces to redefine the Kenyan fintech landscape.

This strategic partnership, born from the shared vision of Hilda Moraa, CEO of Pezesha, and Japheth Dibo, Co-Founder & CEO of Dial Afrika, aims to enhance customer experience and drive financial inclusion across the continent.

Founded in 2016 and headquartered in Kenya, Pezesha has developed a robust digital financial infrastructure that connects SMEs with lenders, creating a win-win situation for all stakeholders.

An embedded finance platform refers to a technology framework that integrates financial services into non-financial products or services. This setup allows businesses, often non-financial companies, to offer financial solutions like payments, lending, insurance, or investments directly within their own platforms, applications, or websites.

By combining Pezesha’s robust embedded finance platform with Dial Afrika’s advanced Bonga CX platform, the partnership offers a compelling solution to address the growing demand for seamless and personalised financial services. This collaboration is particularly timely, as 86% of customers are willing to switch providers due to poor service experiences.

Key Benefits of the Partnership:

• Enhanced Customer Experience: Leveraging AI-powered customer service, the partnership will deliver exceptional support to customers, addressing their queries promptly and efficiently.
• Accelerated Growth: By streamlining operations and improving customer satisfaction, both companies can achieve faster growth and expand their market reach.
• Increased Financial Inclusion: The partnership will empower millions of MSMEs across Africa by providing them with access to affordable and convenient financial services.
• Innovative Solutions: The integration of cutting-edge technology will enable the development of innovative products and services that cater to the unique needs of African consumers.

READ ALSO:

Turaco Marks a Milestone as Kenya’s First Insurtech Underwriter

Bridging the Gap Between SMEs and Finance

Pezesha’s innovative platform empowers SMEs by:

• Facilitating Access to Credit: By connecting SMEs with a diverse range of lenders, including banks, microfinance institutions, and other financial institutions, Pezesha helps businesses secure affordable loans to fuel growth.
• Streamlining the Lending Process: Pezesha’s efficient platform simplifies the lending process, reducing paperwork and accelerating loan disbursements.
• Enhancing Financial Inclusion: By providing access to formal financial services, Pezesha contributes to the economic empowerment of SMEs and drives inclusive growth.

Benefits for All Stakeholders

• SMEs:
  • Access to affordable credit to invest in growth and expansion.
  • Increased sales and revenue through diversified product offerings.
  • Reduced inventory shortages and improved customer satisfaction.
  • Enhanced relationships with suppliers and potential for better deals.
• Investors:
  • Access to a diverse pool of quality SME borrowers.
  • Opportunities for attractive returns on investment.
  • Simplified investment processes and risk management.
• Suppliers:
  • Increased sales by enabling merchants to place larger orders.
  • Reduced credit risk and improved cash flow.
  • Deeper relationships with merchants and potential for new business opportunities.

READ ALSO:

Tappi Partners with Safaricom to Boost Online Presence for 650,000 M-PESA MSMEs

A Digital Marketplace for SMEs

Pezesha operates as a digital marketplace that connects SMEs with lenders. By leveraging technology, the platform streamlines the lending process, making it more efficient and accessible for both borrowers and lenders.

Through its network of over 15 embedded partners, Pezesha has facilitated the distribution of over 400,000 loans to more than 200,000 registered SMEs.

A Bright Future for African Fintech

With Pezesha’s recent US$500,000 DFC grant and Dial Afrika’s strong technological foundation, the partnership is well-positioned to capitalise on the rapid growth of the embedded finance market, which is projected to grow at a CAGR of 35.5% through 2028. By leveraging their combined expertise and resources, the two companies aim to impact over 1 million MSMEs by 2025.

This strategic alliance between Pezesha and Dial Afrika marks a significant milestone in the evolution of African fintech. By prioritising customer experience, innovation, and financial inclusion, the partnership is on track to shape the future of the continent’s digital economy.