Visa and Emirates NBD Pay have partnered to introduce Cybersource, a technologically advanced payment acceptance solution, in a major effort to transform the digital payments scene throughout the Middle East, North Africa, and Turkey (MENAT) region.

This strategic collaboration not only enhances payment capabilities but also reinforces security and compliance for businesses operating in multiple sectors.

A Game-Changing Partnership

The integration of Visa’s Cybersource into the Emirates NBD Pay platform marks a key moment for digital transactions. As the demand for seamless and secure payment solutions accelerates, this partnership is designed to address the evolving needs of businesses and their customers.

Through this collaboration, Emirates NBD Pay customers will benefit from advanced payment solutions, including tokenisation for improved security and Account Funding Transactions (AFT) to facilitate wallet top-ups.

These innovations provide businesses with the tools to offer safer, faster, and more convenient payment experiences, ultimately strengthening customer trust and operational efficiency.

Enhancing Payment Security with AI and Machine Learning

One of the standout features of this partnership is the adoption of Visa’s Decision Manager, a state-of-the-art risk and fraud management tool powered by artificial intelligence (AI) and machine learning.

This advanced system proactively identifies and prevents fraudulent transactions, ensuring the safety and integrity of digital payments.

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Visa’s expertise, supported by its Visa Consulting and Analytics team, played a crucial role in assessing Emirates NBD Pay’s compliance and anti-money laundering (AML) procedures.

This ensures that businesses using the platform meet the highest standards of regulatory compliance while maintaining frictionless customer experiences.

Dr Saeeda Jaffar, Visa’s SVP and Group Country Manager for the GCC region, emphasised the importance of secure, efficient payment systems in the region’s rapidly expanding digital economy.

With digital payments expected to grow by approximately 20% annually through 2029, this partnership arrives at a critical time when businesses face increasing risks and operational complexities.

Expanding Digital Payment Solutions Across Key Industries

The collaboration extends beyond just enhancing security. It also broadens the reach of Emirates NBD Pay across diverse industries, including retail, hospitality, healthcare, travel, education, and mass transit.

This sector-wide expansion reflects a commitment to delivering tailored digital payment solutions that cater to the unique demands of each vertical.

By integrating Cybersource, businesses can offer flexible and comprehensive payment options while meeting the ever-evolving regulatory requirements.

This empowers merchants to maintain compliance and deliver smooth payment experiences that drive customer satisfaction and loyalty.

Ahmed Al Qassim, Group Head of Wholesale Banking at Emirates NBD, highlighted the transformative potential of the partnership.

According to him, the advanced AI-powered infrastructure combined with robust security frameworks will empower businesses to exceed customer expectations while accelerating the adoption of best-in-class digital capabilities.

Driving Innovation in the MENAT Region

As a leading financial institution in the MENAT region, Emirates NBD continues to champion innovation and digital transformation.

With total assets of approximately USD 271 billion as of December 2024, the bank has established itself as a frontrunner in delivering cutting-edge financial services to over 9 million active customers across 13 countries.

The partnership with Visa aligns with Emirates NBD’s broader mission to advance sustainable, technology-driven financial solutions.

As part of their commitment to environmental and social responsibility, Emirates NBD actively supports initiatives like the UAE’s Year of Sustainability and the Dubai Can movement to reduce single-use plastic consumption.

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Visa, a global leader in digital payments operating across 200+ countries, shares a vision of connecting the world through innovative, secure, and reliable payment systems.

By collaborating with forward-thinking institutions like Emirates NBD, Visa continues to drive financial inclusion and technological progress on a global scale.

A Future-Forward Approach to Payments

For businesses in the MENAT region, the collaboration offers a comprehensive, future-ready payment infrastructure that is both scalable and secure.

As the digital payment landscape continues to evolve, such strategic alliances will play a crucial role in shaping the future of commerce and financial services.