South African startup Scale has secured a significant $700,000 in pre-seed funding, positioning itself as a key player in the African fintech landscape.

The funding round was led by renowned investors 54 Collective and First Circle Capital, with additional support from Sunny Side Venture Partners and angel investors.

Founded by Barbara Woollams and Miranda Perumal, Scale specialises in providing brand and project management services tailored to the unique needs of fintech companies.

With this new funding, Scale aims to expand its operations beyond South Africa and enter new markets in Kenya, Zambia, and Cote d’Ivoire.Scale’s expansion aligns with the growing demand for fintech solutions in Africa.

The continent’s fintech market is projected to reach a remarkable $230 billion by 2025, presenting significant opportunities for startups like Scale.

A Focus on Scale Execute

At the heart of Scale’s expansion plans is its flagship product, Scale Execute. Developed in collaboration with global payment giants Visa and Mastercard, Scale Execute is a customisable card-issuing solution designed to empower fintechs.

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By offering a flexible and efficient platform, Scale Execute enables fintech companies to enter new markets and develop innovative product verticals.

Addressing the Challenges of African Card Services

Scale’s expansion comes at a crucial time for African fintechs, as many are re-evaluating their card services in light of challenges such as high processing costs and chargeback fraud.

Despite these obstacles, Scale sees immense potential in markets like Cote d’Ivoire, which stands out as the leading country in West Africa for card issuance.

The Power of Scale

With this new funding, Scale is well-positioned to capitalise on the growing demand for fintech services in Africa. The company’s expertise in brand and project management, coupled with its innovative card-issuing solution, can provide invaluable support to fintechs looking to expand their reach and impact.

Why Choose Scale?

• Deep Understanding of the African Market: Scale possesses a deep understanding of the unique challenges and opportunities presented by the African fintech landscape.
• Tailored Solutions: Scale’s services are customised to meet the specific needs of each fintech client, ensuring that they receive the support they require to succeed.
• Comprehensive Expertise: From brand management and marketing to product development and partnership negotiations, Scale offers a comprehensive suite of services.
• Proven Track Record: Scale has a proven track record of helping fintech companies achieve their goals and make a significant impact in the African market.

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Scale’s Services:

• Market Entry and Expansion: Assisting fintechs in entering new markets and developing product verticals.
• Brand and Project Management: Providing expert guidance on branding, marketing, and project management.
• Partnership Strategies: Helping fintechs identify and secure strategic partnerships.
• Regulatory Compliance: Ensuring compliance with local regulations and standards.
• Product Development: Supporting the development of innovative fintech products and services.
• Solution Rollout: Assisting fintechs in launching and scaling their products and services.

The Future of Scale

As Scale expands its operations across the continent, it is set to become a driving force in the African fintech ecosystem. By addressing the specific needs of fintech companies and offering tailored solutions, Scale is helping to shape the future of financial services in Africa.