Madica, an Africa-focused early-stage investment firm, has injected $800,000 in pre-seed funding into four promising African startups.

This investment comes at a time when investors are shifting their focus toward businesses with strong revenue traction. In 2024, early-stage African startups secured just 9% of total venture funding, emphasising the need for more structured investment programs like Madica’s.

The Four Startups Benefiting from Madica’s Investment

Each of the four startups selected by Madica will receive $200,000, bringing the firm’s total investment to $1.6 million across eight portfolio companies since its inception in 2022. The newly funded startups include:

1. Medikea (Tanzania)

Medikea is a Tanzanian healthtech startup providing access to instant healthcare services through first-line clinics. Founded by Elvis Silayo and Desire Ruhinda, the startup integrates telemedicine and in-person facilities to improve healthcare accessibility and affordability in Tanzania.

2. Motherbeing (Egypt)

An Egyptian femtech startup, Motherbeing, is dedicated to empowering Arab women with culturally sensitive health tools and AI-powered diagnostics. Founded by Nour Emma and Yousef Elsamaa, it provides AI assistance, educational content, and diagnostic services tailored to women’s health needs.

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3. Pixii Motors (Tunisia)

A Tunisian e-mobility startup, Pixii Motors, is changing urban transportation by offering eco-friendly electric mobility solutions. Founded by Anis Fekih and Wafa Dhifi, the company is addressing last-mile delivery challenges with sustainable and affordable electric transport options.

4. ToumAI (Morocco)

A Moroccan AI-driven startup, ToumAI specialises in voice analytics to help businesses extract valuable insights from customer interactions.

Founded by Odin Demassieux, Imade Benelallam, and Yousef Rhamani, the startup leverages large language models (LLMs) to enhance multilingual voice solutions and customer experience.

Beyond Funding: Hands-On Support for Startup Growth

Madica’s investment extends beyond financial support. The four selected startups will participate in an 18-month investment program that provides:

• Personalized Curriculum – A tailored program addressing the specific challenges of each startup.
• Mentorship and Executive Coaching – Guidance from industry experts, including Yoeal Haile, co-founder of fintech company Sava.
• Global Ecosystem Exposure – Fully funded two-week immersion trips to leading tech hubs like Cape Town and London.

The program aims to encourage business growth, secure follow-up funding, and ensure the long-term viability of the startups.

Gender Diversity and Expansion into North Africa

Madica’s commitment to gender diversity is evident in its portfolio. According to Emmanuel Adegboye, Head of Madica, the firm set out to build a portfolio with at least 50% gender diversity in leadership teams.

Currently, it is exceeding that goal, with a significant portion of its portfolio led by female entrepreneurs.

This latest investment also marks Madica’s expansion into North Africa, as it previously focused on startups in Southern and West Africa.

Other startups in its portfolio include NewForm Foods, Kola Market, GoBeba, and Earthbond, which have received funding for innovations in food tech, quick commerce, renewable energy, and B2B e-commerce.

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The Future of Madica’s Investment in African Startups

Since its launch in December 2022 by global venture capital firm Flourish Ventures, Madica has focused on supporting startups with a minimum viable product (MVP) and full-time founders.

By 2025, the firm plans to invest $6 million in 30 African startups, strengthening its commitment to fostering entrepreneurship and innovation across the continent.

With investments ranging from healthtech, e-mobility, AI, and SaaS, Madica is positioning itself as a key player in Africa’s venture capital landscape.

As it continues to back high-growth businesses leveraging emerging technologies, its support structure is set to unlock new opportunities for African entrepreneurs, paving the way for successful exits and sustainable business growth.