As the demand for digital financial solutions rises, Mukuru is scaling its operations to reinforce its position as a leading digital payments provider in Africa.

With a growing customer base of 17 million users across Africa, Asia, and Europe, the company is positioning itself as a pivotal player in Africa’s digital financial ecosystem.

As mobile money adoption accelerates across Sub-Saharan Africa, Mukuru’s strategic expansion reflects a commitment to meeting the increasing demand for efficient, accessible, and reliable financial solutions.

A Legacy of Innovation and Growth

Founded in 2004 by Zimbabwean entrepreneur Rob Burrell, Mukuru began as a platform enabling Zimbabwean expatriates in London to purchase international talk-time vouchers.

This humble beginning laid the foundation for what would become one of Africa’s most influential digital payment companies.

Over the years, Mukuru expanded its service offerings to include cross-border remittances and became a key enabler of financial connectivity for African migrants.

A significant turning point came in 2010 when Mukuru partnered with Inter-Africa, a Bureau de Change, to facilitate safer and more efficient money transfers for migrant workers.

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This milestone marked the beginning of Mukuru’s broader mission to bridge financial gaps across borders.

Today, the company is recognised among the top 150 cross-border payment businesses globally, a testament to its enduring commitment to innovation and financial inclusion.

Riding the Wave of Africa’s Digital Transformation

Mukuru’s expansion comes at a time when Africa is experiencing unprecedented growth in digital financial services.

Sub-Saharan Africa alone accounts for nearly 50% of the world’s mobile money accounts, processing approximately $2.5 billion in transactions daily.

The region’s rapid adoption of mobile money has transformed how people manage their finances, offering a crucial alternative to traditional banking systems.

This digital revolution is reflected in Mukuru’s own operations. In just four years, the company has witnessed a remarkable shift, with digital transactions increasing from 40% to two-thirds of all payments.

This trend points out the growing consumer preference for digital solutions and highlights the company’s agility in adapting to evolving market demands.

Andy Jury, Mukuru’s Chief Executive Officer, attributes this growth to increasing consumer trust in digital platforms and improved infrastructure. “Customers have become more comfortable using digital means, networks, and infrastructure,” Jury explained, emphasising the company’s commitment to leveraging technology to enhance customer experiences.

Expanding Services with the Mukuru Wallet

In a strategic move to deepen its market presence, Mukuru launched a digital wallet in Zimbabwe in January 2025.

This innovative solution allows users to perform local and international money transfers, access free cashouts, and manage basic payments seamlessly.

The introduction of the Mukuru Wallet reflects the company’s ongoing efforts to provide comprehensive financial services that cater to the diverse needs of its users.

Marc Carrie-Wilson, CEO of Send Money Home Zimbabwe, highlighted the wallet’s significance, noting that it addresses a critical pain point for many users.

“The Mukuru Wallet is a significant development because we have built a reputable brand by consistently ensuring cash availability when needed. With over 250 service points, we are ensuring people no longer need to travel long distances to access their remittances,” he stated.

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Mukuru’s approach is not just about technological innovation but also about promoting financial inclusion.

In Malawi, where over 12 million people rely on mobile money for their financial needs, the company’s digital wallet rollout has already made substantial strides in improving access to essential financial services.

Future-Focused and Customer-Centric

With a workforce of over 2,000 employees, Mukuru is not only expanding geographically but also enhancing the breadth and depth of its services.

The company remains focused on creating customer-centric solutions that simplify financial transactions and empower communities.

By prioritising user needs and leveraging cutting-edge technology, Mukuru is set to maintain its leadership position in the competitive digital payments market.