Mastercard has announced the acceptance of 10 promising startups into its Start Path Emerging Fintech program. These startups, hailing from diverse backgrounds and focusing on various sectors, are set to transform the digital economy.

Driving Progress in Sustainability, Cybersecurity, Digital Transformation, and Travel

The 10 startups selected for the program represent a diverse group of innovators who are passionate about making a positive impact. Together, they form a cohort that reflects the spirit of change and innovation, ready to lead the next wave of digital economic transformation.

The 10 startups selected for the program include:

• AWorld: Promoting sustainable consumption and positive impact.
• Bankingly: Providing a cloud-based platform for financial institutions.
• FootprintLab: Measuring and reducing carbon footprints.
• HowGood: Rating the sustainability of products and brands.
• Inovat: Developing innovative fintech solutions.
• Lasso Security: Enhancing cybersecurity for financial institutions.
• Reewild: Promoting wildlife conservation and sustainable tourism.
• UrbanFox: Offering digital solutions for urban living.
• Uvicuo: Providing digital identity verification and fraud prevention.
• Vaayu: Developing sustainable energy solutions.

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Shaping the Future of the Digital Economy

These startups are at the forefront of innovation, leveraging technology to address some of the most pressing challenges of our time. From enhancing cybersecurity to promoting eco-friendly solutions, they are on track to reshape the digital economy.

Mastercard’s Commitment to Innovation

Mastercard’s Start Path program is designed to support startups in scaling and expanding their impact. By providing mentorship, resources, and access to Mastercard’s global network, the program empowers startups to drive innovation and create a more inclusive and sustainable digital future.

A Proven Track Record

Since its inception in 2014, Start Path has supported over 400 fintech startups across 50+ countries. These companies have collectively raised more than $15 billion in capital post-program, demonstrating the program’s effectiveness in accelerating growth.

Key Benefits for Start Path Startups

Start Path startups enjoy a wide range of benefits, including:

• Rapid Path to Scale: Access to Mastercard’s global network and resources can significantly accelerate growth.
• Dedicated Support: A dedicated team of experts provides mentorship, guidance, and support.
• Channels and Customers: Gain access to Mastercard’s extensive network of customers and partners.
• Potential Investment: Opportunity for potential investment from Mastercard or its partners.
• Community: Connect with a vibrant community of fellow fintech innovators.

The Start Path Solution

By joining Start Path, you will gain access to a wide range of benefits, including:

• Global network: Connect with Mastercard’s vast network of partners, customers, and industry experts.
• Product resources: Leverage Mastercard’s innovative products and platforms to enhance your offering.
• Mentorship and support: Benefit from guidance and support from experienced mentors and industry leaders.
• Investment opportunities: Explore potential investment options to fuel your growth.

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A Global Expansion

Since its inception, Start Path has expanded its reach to new regions worldwide. In 2015, the program extended its operations to Singapore, followed by the United States in 2016. This global expansion has allowed Start Path to support startups from diverse backgrounds and cultures.

Key Milestones

• 2017: A significant milestone was reached in 2017 when Mastercard acquired its first Start Path company, demonstrating the program’s effectiveness in identifying promising startups.
• 2018: The Start Path portfolio doubled in size, reflecting the program’s growing popularity among startups and investors.
• 2020: Mastercard introduced the In Solidarity program to support under-represented founders and promote diversity within the startup ecosystem.
• 2022: The program expanded its focus to include blockchain and digital assets, recognising the potential of these technologies to redefine the financial industry.
• 2023: Start Path launched a dedicated small business program to support startups developing innovative digital solutions.

Join the Start Path Community

If you’re a fintech company looking to scale and make a significant impact, Start Path can provide the support and resources you need. Learn more about the program and how to apply on the Mastercard website.