Digital payments service provider Peach Payments has partnered with Kenya’s conversational commerce and CRM platform Sukhiba to offer South African merchants a new sales channel and facilitate WhatsApp-based sales.

Sukhiba, founded in 2021, is a platform built on top of WhatsApp and used by over 35,000 SMEs across Africa and the Middle East.

Through this partnership, Peach Payments’ merchants in South Africa can utilise Sukhiba’s technology to add their product catalogues to WhatsApp, enabling customers to complete purchases, make payments, and schedule deliveries seamlessly.

This will allow merchants to reach a wider audience and expand their customer base. The e-commerce landscape in South Africa is rapidly evolving, with more and more businesses turning to digital channels to reach their customers.

WhatsApp, with its massive user base and high engagement rates, has emerged as a powerful platform for businesses to connect with their customers.

How the Partnership Works

The partnership between Peach Payments and Sukhiba is simple. Merchants who use Peach Payments can sign up for Sukhiba and add their product catalogues to the platform.

Once this is done, customers can message the merchant’s WhatsApp number and browse through their catalogue. When they find a product they want to purchase, they can simply add it to their cart and complete the checkout process.

Peach Payments’ payment gateway will handle the payment processing, and Sukhiba will manage the delivery. This means that merchants can focus on running their business while Sukhiba takes care of the sales and fulfilment.

Peach Payments Acquires Operativa to Strengthen Market Position

Benefits for Merchants

The partnership is expected to be particularly beneficial for merchants with existing WhatsApp channels. By integrating Sukhiba’s technology, these merchants can add product catalogues to WhatsApp, making it easier for customers to browse and purchase products.

Customers can also make payments directly on WhatsApp using Peach Payments’ platform, which offers a variety of payment methods, including card, EFT, and buy-now-pay-later options.

In addition to sales and payments, the integration also offers benefits for marketing, customer service, and loyalty programs. Merchants can use WhatsApp to send targeted marketing messages to their customers, provide excellent customer service, and implement loyalty programs.

The Growing Preference for WhatsApp-Based Interactions

With WhatsApp’s 94% penetration among South African internet users, it is clear that consumers are increasingly preferring to interact with businesses on this platform.

The partnership between Sukhiba and Peach Payments addresses this growing preference by providing merchants with a powerful tool to engage with their customers on WhatsApp.

The Future of Conversational Commerce

The partnership between Peach Payments and Sukhiba is a sign of the growing importance of conversational commerce. This type of commerce is based on using messaging apps to communicate with customers and sell products. It is a rapidly growing trend, and it is expected to continue to grow in popularity in the years to come.

For merchants looking to get started, the Peach Payments login provides access to their dashboard for managing transactions. Moreover, Peach Payments careers are available for individuals eager to join a forward-thinking team in the digital payment space.

Mastercard Goes Real-Time in South Africa

As with any service, potential users often seek out Peach Payments reviews to gauge customer satisfaction and experiences. Security is a priority for many, leading to questions like Are Peach Payments Safe?

Users can be assured of the platform’s commitment to secure payment processing. Additionally, the integration with Peach Payments Aramex facilitates streamlined logistics and delivery solutions for merchants.

The partnership between Peach Payments and Sukhiba is a great example of how conversational commerce can be used to benefit businesses and customers alike. It is a win-win situation for everyone involved.

By integrating Sukhiba’s technology with Peach Payments’ platform on WhatsApp, merchants can offer their customers a seamless and convenient shopping experience. This partnership is a testament to the growing importance of WhatsApp as a platform for business communication and e-commerce.