Airtel Money, Kenya’s second-largest mobile money service, has recently partnered with Naivas Supermarket to enhance its accessibility and convenience for customers.

This strategic move aims to bridge the gap between Airtel Money and its primary competitor, M-Pesa, which has a significantly larger agent network.This collaboration aims to expand Airtel Money’s reach and provide customers with convenient access to its services across the country.

Expanding the Agent Network

By partnering with Naivas, Airtel Money is effectively transforming all 109 Naivas branches into Airtel Money agent outlets. This expansion of the agent network is a significant step towards enhancing financial inclusion, particularly in underserved areas.

Empowering Customers with Financial Services

This partnership enables Airtel Money customers to:

Deposit and withdraw cash at any Naivas branch.
Pay bills for various services.
Transfer money to other Airtel Money users.
Access other financial services offered by Airtel Money.

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Aligning with Regulatory Changes

This move comes at a time when the Central Bank of Kenya has increased the daily transaction limit for mobile money services to Sh500,000. This regulatory change further empowers customers to conduct larger transactions and meet their financial needs more efficiently.

Airtel Money’s Commitment to Customer Centricity

Airtel Money has been actively working to enhance its services and provide a seamless customer experience. Recent initiatives, such as the ‘Rudishiwa Transaction Fee’ promotion and the removal of the seven-day withdrawal requirement, have been well received by customers.

By partnering with Naivas, Airtel Money is reinforcing its position as a leading mobile money service provider in Kenya and contributing to the country’s digital transformation.

Key Benefits of the Partnership

Seamless Transactions: Airtel Money customers can now deposit and withdraw cash at Naivas outlets nationwide.
Free Withdrawal Services: As part of the ongoing ‘Rudishiwa Transaction Fee Campaign,’ customers can enjoy free withdrawals, with the transaction fees being refunded as Airtel Airtime.
Expanded Network: The partnership significantly expands Airtel Money’s footprint, making it easier for customers to access essential financial services.

Addressing Accessibility Challenges

While M-Pesa has a well-established network of over 300,000 agents, Airtel Money has historically faced challenges in achieving similar levels of accessibility with just 90,000 agents.

By leveraging Naivas’ extensive branch network, Airtel Money aims to provide its customers with greater convenience and reliability. This collaboration is a strategic step towards bridging the gap and making Airtel Money a more attractive option for Kenyan consumers.

The Airtel Money app has simplified mobile transactions, offering seamless services across various regions, including Airtel Money Kenya and Airtel Money South Africa.

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Users can effortlessly perform tasks such as Airtel Money transfer, with options to send funds quickly and securely. The app also supports inter-network transactions, allowing users to move funds from Airtel Money to MPESA with ease.

Accessing the service is simple, thanks to the convenient Airtel Money login feature and the straightforward Airtel Money registration process. Additionally, the Airtel Money code provides a fast way to access essential services without relying on the app.

A Brighter Future for Airtel Money

The partnership with Naivas represents a significant milestone for Airtel Money. By expanding its agent network and offering innovative services, Airtel Money is on track to strengthen its position in the Kenyan market and compete more effectively with M-Pesa.

As the company continues to invest in technology and customer experience, it is well-positioned to drive the growth of digital financial services in Kenya.