NowPay has launched NowAccess in Saudi Arabia through a strategic joint venture with Tas’heel, the consumer finance arm of United International Holding Company.
Announced in late January 2026 following an earlier memorandum of understanding in 2025, the partnership combines NowPay’s earned wage access (EWA) and payroll-linked financial technology with Tas’heel’s established local presence and regulatory expertise.
Tas’heel holds a 75% stake in NowAccess, while NowPay retains 25%. The venture is supported by a $20 million investment from Tas’heel, elevating NowPay’s total funding to $31 million.
This capital will fund the establishment of a Saudi-based engineering and operations team, product localisation for Shariah compliance and local regulations, and the commercial rollout, including partnerships with major employers.
Strategic Structure and Complementary Strengths
The joint venture structure enables NowPay to navigate Saudi Arabia’s regulatory environment efficiently while leveraging Tas’heel’s nationwide network of over 310 service locations for distribution and customer support.
NowAccess offers payroll administration, HR integrations, and salary-linked financial tools, including earned wage access, all designed to meet Saudi regulatory standards and Shariah principles.
This collaboration allows NowPay to adapt its proven EWA model, already serving hundreds of thousands of employees across the MENA region, to the Kingdom’s specific requirements, ensuring compliance and cultural alignment while accelerating market entry.
Saudi Arabia represents a high-growth market for payroll and employee financial solutions. NowAccess provides us with the operational scale and local expertise needed to expand quickly and compliantly
Mostafa Ashour, Founder and CEO of NowPay
Alignment with Saudi Vision 2030 Objectives
The expansion supports key pillars of Saudi Vision 2030, particularly efforts to enhance financial literacy, promote digital financial services, and improve employee financial wellness.
By enabling flexible access to earned wages, NowAccess helps reduce financial stress among workers, supports better household budgeting, and contributes to workforce retention and productivity, priorities aligned with the Kingdom’s focus on human capital development and economic diversification.
READ ALSO:Can Secondary Markets Bring More Institutions Into Impact?
The platform addresses rising demand in Saudi Arabia for modern payroll, HR, and fintech infrastructure amid a rapidly evolving labour market.
Growth Potential and Market Implications
Saudi Arabia presents a substantial opportunity for payroll-linked fintech solutions, driven by a large expatriate and national workforce seeking flexible financial tools.
NowAccess positions NowPay to capture this demand through localised, Shariah-compliant offerings, while the partnership mitigates typical entry barriers faced by foreign fintech firms.
The investment and joint venture model facilitate rapid scaling, with initial focus on employer partnerships and operational rollout in the market-entry phase.
Looking Ahead
NowPay’s entry into Saudi Arabia via the $20 million-backed NowAccess joint venture with Tas’heel represents a well-structured expansion that combines proven technology with deep local capabilities.
This initiative not only strengthens NowPay’s regional footprint but also advances financial wellness and digital inclusion in line with Saudi Vision 2030.
As of January 29, 2026, the partnership underscores the growing momentum in MENA fintech for collaborative, compliant market entry strategies.
For the most current developments, refer to official announcements from NowPay and Tas’heel.
NowPay Overview
NowPay login refers to accessing your account inside the NowPay app, a Cairo-based fintech that helps corporate employees manage salary access, payments and budgeting tools through its mobile platform.
The NowPay app is available for Android and iOS and lets users access salary wellness, bill pay and transfer features once registered.
NowPay also runs a NowPay internship programme in Cairo for recent graduates and young professionals across roles like business, IT and operations.
Contact information for support includes the Egypt office number 0122 825 1328 and email support@nowpay.cash.
NowPay reviews from employees show generally positive ratings around culture and work-life balance, though individual experiences vary.
NowPay operates primarily in Nowpay Egypt serving local corporate clients and is part of the financial wellness fintech ecosystem.
Ronnie Paul is a seasoned writer and analyst with a prolific portfolio of over 1,000 published articles, specialising in fintech, cryptocurrency, and digital finance at Africa Digest News.
Leave a Reply