Africa Digest News

Pick n Pay Mobile has taken a giant leap forward with its newly upgraded app, launched on July 29, 2025, transforming how South Africans manage connectivity and loyalty rewards.

As the first Retail Mobile Network Operator (MVNO) partnered with MTN since 2020, Pick n Pay Mobile’s latest innovations deliver unmatched convenience, control, and value.

Backed by a strategic partnership with Huge NXTGN, this app is redefining the mobile experience in South Africa. Here’s why it’s a must-have for tech-savvy consumers and smart shoppers alike.

A New Era of Mobile Convenience

The Pick n Pay Mobile app introduces cutting-edge features that eliminate traditional barriers to connectivity:

• Instant eSIM Activation: Sign up and activate your mobile number in minutes without a physical SIM or store visit, perfect for eSIM-compatible devices.
• Self-RICA Functionality: Complete the mandatory Registration, Identification, and Certification of Aliens (RICA) process directly in the app, streamlining onboarding.
• Build Your Own Plan: Customise your monthly data, voice, and SMS allocations with plans that auto-renew every 30 days, offering flexibility with no lock-ins or hidden fees.
• Physical SIM Option: Prefer a traditional SIM? Pick one up at any Pick n Pay store.

As Deven Moodley, Executive Head of VAS, FS, and Mobile at Pick n Pay, explains:

“Customers want easy-to-use and flexible mobile plans that work for them. The new app has been designed to provide an experience that puts convenience, control, and value in the customer’s hands.”

The app also simplifies mobile management, allowing users to top up airtime or data, track usage, and adjust plans seamlessly from home, catering to South Africa’s growing demand for digital-first solutions.

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Supercharged Smart Shopper Rewards

Pick n Pay Mobile’s integration with the Smart Shopper loyalty program, South Africa’s leading retail loyalty initiative, takes rewards to the next level:

• Instant Data Rewards: Earn 1 MB of free data for every R1 spent in-store when recharging with a minimum of R20 in airtime or data, tying connectivity directly to your shopping habits.
• New Loyalty Tiers: Use the app consistently for six months to earn 5% back on your monthly mobile spend, increasing to 10% after nine months. These rewards stack with existing Smart Shopper benefits.
• Supersized Bundles: Enjoy more data, airtime, and voice at competitive prices, maximising value.

Moodley emphasises the long-term benefits:

“This is real value that adds up over time, just for doing what you’re already doing.”

By blending loyalty rewards with mobile services, the app transforms routine purchases into a cycle of savings, setting a new standard for retail-driven MVNOs.

Powered by Strategic Partnerships

The app’s success builds on a robust partnership with Huge NXTGN, a subsidiary of JSE-listed Huge Group, and MTN’s reliable network. This collaboration enables Pick n Pay Mobile to deliver a next-generation mobile experience.

This partnership allows Pick n Pay to integrate embedded connectivity services seamlessly, removing friction and enhancing accessibility for users across South Africa.

Why This Matters for South Africa

The Pick n Pay Mobile app aligns with the broader push for digital innovation in Africa, where Fourth Industrial Revolution (4IR) technologies are driving economic growth.

By offering AI-driven personalisation, self-service features, and flexible connectivity, the app addresses key pain points in South Africa’s mobile market:

• Accessibility: eSIM and self-RICA features make connectivity available to more users without in-store visits.
• Flexibility: Custom plans cater to diverse needs, from budget-conscious consumers to heavy data users.
• Value: Enhanced loyalty rewards and supersized bundles deliver tangible savings.

Tips to Get Started

Maximise your Pick n Pay Mobile experience with these tips:

• Download the App: Available on iOS and Android via picknpay.co.za or your app store.
• Link Smart Shopper: Sync your loyalty account to unlock instant data rewards and personalised offers.
• Customise Your Plan: Build a plan tailored to your data, voice, and SMS needs for optimal value.
• Stay Consistent: Use the app for six months to unlock 5% cashback, and aim for nine months for 10%.
• Manage On the Go: Top up airtime, track usage, and adjust plans directly from the app.

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Why You Should Download Now

Pick n Pay Mobile’s new app is more than a connectivity tool; it’s a gateway to smarter spending, seamless mobile management, and enhanced loyalty rewards.

By combining MTN’s network reliability, Huge NXTGN’s innovative platform, and Pick n Pay’s trusted retail ecosystem, it offers a compelling proposition in a competitive market.

Whether you’re a smart shopper or seeking a flexible mobile solution, this app delivers convenience, control, and value. Download it today and experience the future of connectivity in South Africa.

Ronnie Paul is a seasoned writer and analyst with a prolific portfolio of over 1,000 published articles, specialising in fintech, cryptocurrency, climate change, and digital finance at Africa Digest News.