Tappi, a leading digital commerce Software as a service (SaaS) solution provider, has partnered with the Kenya National Chamber of Commerce and Industry (KNCCI) to launch Sukuma Biz.

This partnership aims to address the challenge of many Kenyan Micro, Small, and Medium Enterprises (MSMEs) struggling to establish an online presence due to limited resources and technical expertise.

This can be a significant hurdle in today’s digital age, where a strong online presence is crucial for business growth. SaaS allows users to connect to and use cloud-based apps over the Internet.

Sukuma Biz offers KNCCI members a cost-effective solution to get their businesses online. For a monthly fee of just Ksh.500 (approximately $3.7), members can create Shopify-like landing pages.

These pages come with a built-in trust factor; they include the KNCCI logo, assuring potential customers of the business’s legitimacy.

Additionally, Sukuma Biz empowers businesses to build stronger customer relationships by providing access to 50 customer reviews via SMS, WhatsApp, and other channels, along with the ability to send 250 text marketing messages.

But Sukuma Biz goes beyond just basic features. The platform allows businesses to create SEO-optimised websites in a remarkable timeframe of under two minutes.

This is achieved through an easy-to-use chat tool that guides users through the setup process. This feature enables businesses to create a professional-looking website that is optimised for search engines, helping them to rank higher in search results and attract more customers.

Sukuma Biz also empowers businesses to leverage the power of social media advertising by offering functionalities to distribute ads across Google, Facebook, and Instagram. This comprehensive approach can significantly boost online visibility and ultimately drive sales for MSMEs.

Tappi’s CEO, Kenfield Griffith, highlights the initiative’s focus on addressing key challenges for Kenyan businesses, especially women-led businesses, aiming to boost their digital presence and economic impact.

Women entrepreneurs in Kenya often face unique challenges in establishing themselves in the digital landscape.

Sukuma Biz, with its user-friendly interface and affordable pricing, can play a vital role in bridging the digital divide for these businesses and fostering inclusive economic growth.

Tappi, the company behind Sukuma Biz, has a proven track record of success. Founded in 2022, Tappi has already facilitated verified reviews on over $3 million worth of consumer transactions and interacted with more than 150,000 consumers.

These figures are a testament to Tappi’s effectiveness in enhancing MSME visibility and revenue across Africa.

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Sukuma Biz is a game-changer for Kenyan MSMEs, particularly those led by women.

The programme’s affordability, user-friendly platform, and focus on building trust and customer engagement make it an invaluable tool for businesses looking to establish a strong online presence and achieve sustainable growth.

By taking advantage of Sukuma Biz, KNCCI members and Kenyan MSMEs in general can unlock the vast potential of the digital marketplace and contribute to the nation’s economic prosperity.

Ready to take your business online with Sukuma Biz? Visit the KNCCI website (https://www.kenyachamber.or.ke/) or Tappi’s website (https://www.tappi.org/) to learn more!