Suss Digital, a leading marketing and technology agency, has launched the Suss NextGen Programme, a national initiative designed to empower Kenyan students with the tools and knowledge they need to not just survive but thrive in the digital age.
Investing in the Future: Githumu Boys High School Receives a Tech Boost
The Suss NextGen Programme is action-oriented rather than just talk. Githumu Boys High School is among the first beneficiaries of this programme, receiving a commitment of half a million shillings to modernise their technology lab.
This investment includes an initial donation of Ksh 100,000 from Suss Ads itself. This significant contribution is a major step towards providing Githumu Boys students with essential technology resources and fostering a more tech-integrated learning environment.
A Passionate Alumnus Fuels the Initiative
The driving force behind the Suss NextGen Programme is Dennis Macharia, Managing Partner of Suss Ads and a proud alumnus of Githumu High School. Macharia is deeply invested in educational transformation and understands the power of innovation.
“The donation reflects our commitment to equipping students with the tools needed to excel in a digital landscape,” he states. His vision extends far beyond simply providing computers.
He aims to bridge the gap in technology access and educational opportunities, ensuring the next generation of Kenyans is empowered with the digital skills they need to succeed in the ever-evolving digital world.
Inspiration Ignited: A Young Leader Paves the Way
James Omollo, a student at Githumu Boys, perfectly reflects the impact the Suss NextGen Programme strives to create. He expresses his enthusiasm for the programme, highlighting the motivation it provides. Omollo finds particular inspiration in knowing that one of their former students, Dennis Macharia, has become a successful entrepreneur. This serves as a powerful reminder that success is attainable for anyone with the right tools and support.
Collaboration is Key to Success
Macharia recognises the power of collaboration. He expresses his gratitude for the partnerships that have fueled Suss Ads’ growth and influence. He envisions a future where every Kenyan student thrives in a digitally interconnected environment.
This vision aligns perfectly with Kenya’s national goals, executed by the competency-based curriculum introduced in 2017, which places a strong emphasis on equipping students with the skills they need to succeed in the 21st century.
Building a Digitally Literate Generation
Kenya’s dedication to promoting digital literacy is further evident in initiatives like the Digital Literacy Programme and partnerships with organisations like Huawei under the Digischool project.
These programmes provide schools with internet connectivity, essential devices, and crucial teacher training. This broad approach promotes a more dynamic and engaging learning experience for students, preparing them to actively participate in the digital world.
From Consumers to Creators: Empowering the Future
The Suss NextGen Programme goes beyond just providing access to technology. It aims to empower students to become active participants in the digital world, not just passive consumers.
By equipping students with digital skills, the programme empowers them to create content, innovate, and contribute positively to their communities and the global landscape.
This shift from consumption to creation is crucial for Kenya’s future, ensuring its young people have the tools and skills to not only compete but also lead in the digital age.
A Shining Example of Corporate Social Responsibility
The Suss NextGen Programme is a shining example of how corporate social responsibility can create a lasting impact. By investing in education and technology, Suss Digital is helping to bridge the digital divide and prepare Kenyan students for a bright future. Their commitment extends far beyond simply providing resources; they are actively shaping the future of Kenya’s digital landscape.
Suss Digital: A Trusted Partner in Progress
Suss Digital’s dedication extends beyond advertising solutions. Their innovative approach, combined with their commitment to collaboration, makes them a valuable partner in Kenya’s journey towards a digitally inclusive future. They are not just a marketing agency; they are a champion for change, actively empowering the next generation of Kenyan leaders.
Feel free to explore Suss Digital’s website to learn more about their comprehensive suite of digital marketing solutions and their commitment to social responsibility
